Why should you consider Google Ads? How do Google Ads work for small business? So, you are interested in Google Ads. Maybe you are confused about its effectiveness for small business and whether or not it can generate you a positive ROI.
Google Ads is a well-appreciated pay-per-click (PPC) online advertising platform, that when setup and managed by an experienced professional, can deliver leads, sales, and business growth. Google Ads can be highly effective to get global or local exposure within a minimum possible time. PPC ads can be used for all types of businesses. But are they worth it for small businesses? If the answer is not clear, then let’s take a closer look at Google ads and then decide.
In this article, we will find out more about Google Ads and their effectiveness for small business. You could arguably say that Google ads are often the best medium to generate targeted traffic with commercial intent to your website. This traffic can be converted into potential customers. These new clients and customers will contribute to the overall success of your business. While success can be achieved pretty much overnight with Google Ads, it does take proper implementation of the setup and the ongoing optimisation of the campaign for this to occur.
If implemented properly, you can expect a fast result and can saturate a large percentage (or even full) of the available search volume on offer. If your skills are limited, or you’re using an an inexperienced PPC agency, you can easily end up spending much more (not to mention the lost opportunity) than your expectations. The key is to use the right strategy for your business circumstances from day one. It is better to take the help of professionals who have a proven track record, and will handle your advertising budget so that it works as hard as it possibly can for you. Now let’s discuss why Google Ads are effective for the growth of small businesses.
Why should small businesses use Google Ads?
Google ads come with many benefits. Results are faster than SEO (results can be instant). You can use Google ads to create brand awareness, generate leads, book demos, and make ecommerce/online sales.
Some other benefits that a small business can expect while using Google ads.
Help to reach your target audience
The success of your small business depends on your targeting parameters. If you combine the right keyword and PPC ads, you can come on top search results of Google when the potential buyers will be using similar (or exact) keywords to search for a product or service. Keywords will play an important role. Get this wrong, and watch your ad budget go down the drain. Ad copywriting needs to be compelling enough to be clicked, and have a continuity of message that is carried across to the destination URL or landing page.
Focus on the geo-based target
A small business should be geo-focused to get better exposure. Google ads will enable small businesses to target the locations so that they can easily reach their local buyers. You can even expect better results by combining local SEO and geographically targeted PPC ads. The combination of both will help with better local exposure, and allow you to best make use of your given ad budget.
Target a wide range with same intent
Just imagine, what will happen if your service or product would appear in different search results. Yes, Google ads can help your business to appear in multiple search results. Here again, keywords will have the deciding role. Keywords need to be result-driven to achieve this benefit. Once you do find out which keywords are bringing you conversions (leads/sales/opt ins), then you can make great use of this data by applying it to a local SEO campaign too.
Direct people to dedicated landing pages
One of the key benefits of Google ads is that you will have the freedom to send people to a customised, dedicated landing page. They can find what they are looking for without wasting any time. You can conserve your budget, as your bounce rate drops, and your conversion rate increases. This is where having a professional Google Ads agency running your campaigns, can quickly pay for itself many times over.
Provide fast solutions
With Google Ads, small businesses can easily track ad spend, click-through rate (CTR), and the conversation rate on their landing pages. Businesses can also track ROI. The PCC ads can offer faster results than any other marketing strategies including SEO. In fact, once setup and activated, results can be instant with sales and leads generated within minutes of going live.
These are the key benefits of Google Ads for small businesses. Any business can expect the above-mentioned benefits when they use this online marketing strategy in the right way, and with the help of a Google Ads professional.
A few things need to be considered before using Google ads for small businesses.
Things to consider before running Google Ads
As stated earlier, Google ads can be powerful to promote a business or brand. If you are planning to use Google ads for your small business, consider the following to know more about Google ads and how to use this powerful tool.
Understand the platform
You are going to spend (ad budget) on Google Ads as is not a free tool. As you will be paying by the click, you might need to spend considerable budget to be competitive amongst the other advertisers. Therefore, it is important to know your daily budget limit. Also, you will have to make your pages customised before spending on Google ads to ensure that you allow your campaigns to provide the best returns financially as they possibly can.
Understand the value proposition
It is essential to understand the messaging and value propositions before investing in Google Ads. You should know your customers and their specific interests and pain points. If you do not have a clear understanding of value propositions, you are not ready to invest in Google ads.
Choose the best keywords
Keywords will decide the result. You will have to choose the most appropriate keywords to secure your place on top results and appear in different mediums (Search, GDN, Remarketing). Google ads will help you with keyword volume information. You will have to use this information and at the same time, you will have to understand the intent of visitors. If on a modest ad budget, then choosing keywords with high commercial intent may be the best place to start with your keyword selection.
A well-structured set-Up
A better account set up can ensure more benefits from day one. A well-structured account will be more relevant and can offer higher conversion rates, improved quality scores, and lower costs per click. You will have to optimise your account ongoing based on the performance, and to adjust to what the other advertisers are doing too.
Are they worth it for small businesses?
The answer is yes. Google ads can be effective for small businesses when implemented properly. When used correctly, PPC ads can help you to reach your target and drive fast conversions. You will have to focus on a few things such as landing page, structured account, keywords, copywriting, and value proposition to get the most out of Google Ads. If you are a beginner, you can take the help of professionals. Altitude Media are specialists in high performance Google Ads.
With over 12 years of experience on this platform and counting, we have helped many Australian businesses to prosper by using powerful Gads marketing strategies. We can help you to use Google Ads for your small business. Our strategies are result-driven. We are known for fast and cost-effective solutions. Feel free to contact us and discuss your project.