How does Google Ads work?
Google Ads have the potential to take your business to the next level. Speak to a Perth specialist now.
What are Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising platform that allows advertisers to display ads to potential new customers, that will appear across various elements of the Google Ad network.
Advertisers typically enter an auction based bidding system, that allows them to bid on keywords or placements of their choice.
Do Google Ads work?
There are several considerations that need to be addressed before we can ascertain if Google Ads will work for your business objectives.
The number of other advertisers (your competitors), the cost per click, your advertising budget, your web assets (landing pages or website), and also the available monthly search volume are all elements that need to be looked at.
Once this information is addressed, it will become much clearer if Google Ads will work for your business.
How much does Google Ads cost?
Again, there are many elements that need to be looked at before we can begin to give some ballpark figures of how much you may need to invest in Google Ads to see positive results.
There is average costs per click, the number of other advertisers in the auction, your ad quality scores, and your landing page experience too.
We will look at these and be able to give you some estimates of monthly advertising budget needed, to make you competitive in the auction.
What are the different types of Ads?
Google Ads has expanded greatly since it arrived on the scene over 20 years ago.
- Search ads (text based)
- Remarketing Ads (static or dynamic)
- Smart shopping feed (for ecommerce)
- Display Ads across the GDN
- YouTube Ads
Want to find out if Google Ads will work for your business?
Talk to us. We’ll find out what your advertising objectives are, and then do some research on your market, your competitors, and the likely Google Ads budget you will need.
Once we have this information, you will be in a much clearer position to make an informed decision on whether Google Ads is right for your business.