It’s not new that today’s businesses strive for a higher conversion rate as it clearly is a defining element for their online (and overall) success, but did you know about the importance of Google Ads Campaigns in this whole equation? Overall, your conversion rate results from Google Ads, represents how well you’re doing with convincing the visitor to click on the ad and finally purchase/enquire your product or services.
For the most part, Google Ads campaign advertisers focus on two main aspects:
1) Raising the conversion rate
2) Decreasing the cost per conversion
Still, there are many other important things to consider, but in the end, they all revolve around these two key elements.
In this article, we’re going to cover the best ways on how to improve your Google Ad conversion rate and explain to you why Altitude Media can help you not just with doubling (or sometimes even more) your Ad Campaign conversion rate but to save you time and money as well.
Improve your conversion rate using remarketing
Retargeting is a well-documented strategy and proved to be the most efficient and ad display tool to have. What does retargeting mean? It is the process of going back to your customers and persuade them to come back to your website (typically through ad banners served across the GDN). Although it might seem an easy task to implement, note that there are countless strategies, which is why we make your job much easier as we have a proven track record in results, with 12 years of experience and counting. We have found that a well structured remarketing campaign has the potential of doubling your conversions.
If you’re wondering why this method works so well, it’s because of the customers’ behaviour whilst on your website. The chances for a conversion action are much higher for a former website visitor than for someone’s first visit on the site.
Continuously remarketing usually increases the conversion rate due to the fact that it simply shows the same ads to people that viewed them already, therefore raising the chance for them to visit the site and complete a purchase (or the action that you desire).
Landing page design adjustments
Seems over detailed? Well, not really… statistics show that simply the change of colour can be the difference of 100% in the conversion rate. For example, a yellow ‘add to cart’ panel may have a conversion rate of 5% compared to the green panel with 2.5%. That’s your conversion rate doubled, instantly. We have implemented these actions over the years and sometimes it really can be this simple (although not typical).
To determine and analyse what changes the visitor’s engagement behaviour, you can to split-test your whole landing page, or just certain elements. This can be done using various A/B testing tools such as XMetrics or any other free tools.
However, in order to get the most precise results, you will have to pay for these tools. Not only that but hiring a landing page designer is also a must to increase your landing page success. Luckily for you, by working with us, you won’t have to worry with all these complex tasks as we will professionally create and run an Ad Campaign to increase your conversion rate that will include special conversion optimised landing page design as well.
Link Ad Copy With Landing Pages
As simple as it might sound, many business beginners still underestimate the power and effectiveness of this. Aligning your Ad Copy with your landing page will generate the most clicks possible, improve your quality score, and have a continuity of message throughout the user’s experience. Why is the quality score important? Because it is a metric that Google uses to analyse how efficient your campaigns are, and they often reward the advertiser with substantially cheaper costs per click, and improved ad positions.
Optimise Your content and keywords for search engines
We assume you all heard of SEO, but what has it got to do with a Google Ads campaign and conversions? It basically translates to efficiently grouping and organising the keywords and content in general. Although SEO usually refers to articles and blog posts, it shares parallels for Google Ad Campaigns as well.
Here are 3 things to consider when arranging your keyword structure:
- Potent structure- effectively organising your PPC Campaign by sorting characteristics like bidding strategies and budget.
- Focus on small ad groups- each ad group should be destined to a single product, offer or service.
- Use multiple ad variations- experiment on different ad variations and find the one that best suits your campaign.
Now that you know some of the best ways to increase your Google Ad Campaign conversion rate, feel free to contact us and discuss your objectives with us.