Podcasts are one of the most common marketing tools that are used today, and marketers are finding more ways to improve the effectiveness of podcasts to achieve their SEO objectives. The ways people consume content keeps changing with time, and brands must develop content that meets their audience requirements.
Podcasts are effective when it comes to storytelling, as they engage all types of audiences, and are a popular way to distribute content. Engagement levels are at an all time high.
There are thousands of podcasts on different topics as brands and marketers scramble to satisfy their audience’s appetite for niche audio content.
Over recent times, transcripts have gained huge popularity as more business organisations realise the SEO value.
Podcast transcripts can make it easier for you to achieve your SEO objectives. The transcripts will improve the visibility of your podcast and make it more attractive to not only Google, but also your audience who still may prefer written content. A significant percentage of brands fail to take advantage of the SEO value of transcripts, and they are missing out on a variety of commercial benefits.
Transcribing podcasts is relatively easy, cheap (can be outsourced), and you will not need to change your content. It requires minimal effort but offers numerous benefits if done right. Some of the most popular podcasts around the world use podcast transcripts.
SEO value of podcast transcripts
Transcribing your content can help you to realise the SEO value of podcast transcripts by increasing organic traffic to your website, and exposing your content to a new audience. If you start using podcast transcripts for niche podcasts, the increase in traffic will generally be much higher than compared to general interest podcasts.
When you add the transcripts, search engines will crawl and index your content. Better indexing means more site visitors and organic traffic. Such a powerful effect for something that is so simple to implement.
According to a recent broad study, there was an average 15% increase in organic traffic to the website and a 50% increase to some keyword ranking lift in just a three month period, when transcriptions were also offered on the website.
Expanding your audience through podcast transcripts
Most podcasts are embedded/hosted on websites, and they feature the names of people or businesses. Some of the audience will come from people searching for these keywords and specific phrases in your podcasts. If you use podcast transcripts, you will make it easier for your potential audience to find your podcasts and expose them to your content.
One of the ways that can help you to increase your audience is ensuring the accessibility of your podcasts. There are a significant percentage of adults have hearing complications (or are unwilling to listen to audio), and this section still prefer to digest their content in the written format.
Even though your podcasts have excellent sound quality but lack transcripts, you may be missing out on a significant number of people who may find your content valuable. You’ll also be missing out on the organic traffic and SEO benefits that these transcriptions can easily provide.
Need help with your SEO objectives? Altitude Media will help you to understand the SEO value of Podcast transcripts and will help to achieve your marketing goals. Get in touch today.